Paid ads, landing pages, creative and testing, in plain English.
Your homepage is built for people who are browsing. Paid social sends people who were just sold on one specific thing. Here’s how to tell when that mismatch is costing you, and what to build instead.
A section-by-section walk through a campaign landing page, from the first screen to the sticky mobile buy bar, and the job each section has to do.
Practical rules for mobile landing pages that get paid social clicks: first-screen content, thumb-reach buttons, tap targets, pop-ups, in-app browsers and real-phone testing.
Which kinds of social proof to use, where each one belongs on a landing page, how to match proof to objections, and how to keep reviews real and compliant.
A prioritized list of page speed fixes for landing pages that get paid traffic, how to measure with PageSpeed Insights and real phones, and what not to obsess over.
What advertorials and listicles are, when a pre-sell page earns its extra click, when it doesn't, how to structure each, and how to keep it clearly labeled and honest.