Paid ads, landing pages, creative and testing, in plain English.
A phase-by-phase checklist for Black Friday creative: the offer, landing pages, ads for every sale phase, sizes, copy, naming, tracking, sold-out plans and who's on call.
How to compare sitewide discounts, tiers, bundles, gifts, free shipping and BOGO by working out contribution margin per order first, with a worked example and a way to test offers.
The fastest way to lose a click you paid for is to land someone on a page that doesn’t mention what the ad promised. A simple checklist for keeping ads and pages in sync.
What belongs on a Black Friday landing page, from the offer above the fold to shipping cutoffs and sold-out handling, plus the navigation, pop-ups and clutter to remove.
Why ad costs climb at peak and how to prepare: build awareness with education and creator ads, grow email and SMS lists with early access, fill retargeting pools and test creative early.
What to do once Black Friday ends: Cyber Monday offers, shipping cutoffs, gift guides and gift cards, post-purchase flows, honest reporting, and turning discount buyers into repeat customers.